Course Summary
When sending marketing emails, achieving and maintaining a high delivery rate is often more complicated than it seems.
For instance, from the moment you hit send to the moment an email arrives in the recipient’s inbox, it goes through a complex series of checks to ensure it’s legitimate. And sometimes, even the most honest emails get stuck along the way.
In this guide, we’ll walk you through some of the actions you can take in your email creation to decrease your email’s chances of being marked as spam and improve its delivery.