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Improving Email Delivery

This course equips participants with the essential knowledge and practical techniques needed to improve email deliverability in Everlytic. Learners will gain an understanding of the key factors that influence whether emails reach the inbox—from domain authentication (SPF, DKIM, DMARC) and list hygiene to content best practices, sending reputation, and engagement signals.

The course also explores how Everlytic’s tools support high delivery rates through subscription management, segmentation, throttling, and performance monitoring. By the end of this course, participants will be able to implement a delivery-focused strategy that reduces bounces, avoids spam filters, and ensures reliable, high-quality communication with their audiences.

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Course Content

Module 1: The Journey of an Email
Module 2: Engagement Strategies for Improving Email Delivery 5 Topics
Module Content
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Step 1: Clean Up Your Email Database
Step 2: Refine Your Email Properties
Step 3: Optimise Email Composition
Step 4: Test Your Emails
Step 5: List Hygiene Tasks that Everlytic Does Automatically
Quiz: Improving Email Delivery

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