Benefits of Using SMS Marketing
SMS marketing has many benefits as it’s one of the easiest channels your business can use to communicate. Here are some to keep in mind:
Increases Customer Engagement
Statistics show that the click-through rate (CTR) for SMSs is 9.18% higher compared to other digital communication channels. SMS is also a great channel to engage with customers as they don’t need to have data to receive and open your messages.
Increase your engagement even more by using reverse billing, meaning that you pay for any SMS replies you receive from recipients. This is a great benefit for cost-savvy consumers as they can reply to your messages for free.
Easily Integrates with Other Channels
Adding SMS to your marketing campaigns can boost conversions and drive better ROI. That’s because multi-channel campaigns create multiple touchpoints in your marketing funnel. Gathering customer data also becomes easier since consumers are quick to respond to SMS. Messages can also be a hook to social media that allows further engagement and a wider reach.
SMS Marketing = Instant Delivery
Did you know that SMSs get delivered to your target audience within seconds? In fact, about 60% of consumers read these messages within 5 minutes of them hitting the SMS inbox. This can increase the chances of prospects converting, especially if your message is relevant and delivered timeously.
SMS Messaging is Cost Effective
SMS marketing is one of the most cost-effective marketing methods. Some SMS marketing providers also offer affordable packages and rates based on the number of SMSs you send. That way, you only pay for what you use.
SMS marketing is easier to use compared to other marketing channels, meaning you spend less time on setting up campaigns. As the saying goes, time is money, so this marketing method helps you to save resources and focus on other important business elements.
