Here is a summary of the key points for the next steps:
- Clean up your database:
- Remove invalid, duplicate, and inactive email addresses to maintain a healthy subscriber list.
- Factors that cause bad data include duplicate records, stale data, improper data collection, and role-based email addresses.
- Refine your email properties:
- Use clear, enticing subject lines that provide value to the reader.
- Customize the email preview text to support the subject line.
- Use a from name and address that is recognizable and builds trust.
- Avoid no-reply addresses and respond to subscriber replies.
- Optimize email composition:
- Avoid spam trigger words in the content.
- Use a balanced ratio of images to text.
- Ensure personalization data is accurate.
- Avoid large attachments and embedded images.
- Send emails consistently to maintain engagement.
- Test your emails:
- Run spam tests to check for potential deliverability issues.
- Use A/B testing to optimize elements like subject lines and graphics.
- Everlytic’s built-in list hygiene features:
- Automatic deduplication, unsubscribe management, and bounce handling.
- Ensuring valid email formats during import.
- SMS notifications for bounced contacts to update their email.
The key focus is on maintaining a clean, engaged subscriber list, crafting high-quality email content and properties, and leveraging testing to optimize deliverability.