Quiz: Improving Email Delivery

True or false: Email travels straight from server to recipient.

Fill in the blanks.

What does SMTP stand for.

True or False: DNS is like the phone book of the internet.

What are the checks for content.

Factors that often cause bad data are.

If you constantly send to contacts who don’t want to ________mailers, your sending reputation may decrease to the point where your emails are automatically marked as junk, or worse: blacklisted.

Role-bases emails addresses are:

What is one of the first things your subscriber sees.

True or False: Some email clients have a built-in preview pane (separate to the subject line)            showing readers an intro to the email – and in Everlytic, you can customise it.

Put teaser content that supports your subject line in here to increase__________ with your email.  

True or False: Who your email is from can impact its open rate.

Fill in the blanks.

Text to image ratio:

True or False: Large email attachments and embedded images make your emails much smaller. 

When your list grows faster than usual consider:

True or False: It’s also good practice to send a test to a real test list.

Name the two improving deliverability components in A/B split testing.

True or False: Everlytic import duplicate contacts.

Fill in the blanks.

Name the additional feature that sends SMS notification to bounced email contacts.