The content of your emails helps build trust with your recipients, which increases open and engagement rates; factors that have a direct impact on deliverability.
The first thing that subscribers see from your emails are the email properties (like the subject line, from name, and from address). These tell subscribers and receiving servers who the email is from and what the content is about. You may be surprised by how a few adjustments to these can impact your delivery.
Subject Lines
This is one of the first things your subscribers see before opening your message. Use subject lines that:
Preview Text
Some email clients have a built-in preview pane (separate to the subject line) showing readers an intro to the email – and in Everlytic, you can customise it.
Put teaser content that supports your subject line in here to increase engagement with your email.
From Name
Who your email is from can impact its open rate. An email coming from a name that looks like spam may be ignored or deleted before being opened.
Try different from-name strategies, like your company name (Everlytic), the writer’s full name (Candice Reeves), or a combination of the two (Candice from Everlytic).
From Address
Having a from address that corresponds to your brand can increase reads, as it increases trust. If your contacts don’t recognise your sending domain, they might assume your email is spam and delete it, unread.
Don’t use a no-reply address when sending emails either, as this discourages communication. And when subscribers reply to your emails, respond to them.