Everlytic has a variety of built-in tools that automatically take care of some list hygiene tasks for you. These include:
- Not importing duplicate contacts
- Deactivating unsubscribed and permanently bounced email addresses
- An optional SMS-on-bounce feature that sends an SMS notification to bounced contacts (if their mobile number is in the system) to ask for a new email address. The contact can reply directly to the SMS, automatically updating the system.
- Ensuring that imported email addresses are in valid email format. Anything other than the accepted format is not imported.
- Proper list hygiene can be time-consuming if your data is dirty, but this is precisely the reason why it needs to be done. Clean email lists perform better, giving you higher engagement rates and a better ROI on your email marketing.