By the end of this module, a Solution Specialist / Account Manager should be able to:
1. Explain the difference between business-initiated and user-initiated WhatsApp conversations to a client.
2. Explain how and why Meta charges apply to outbound (business-initiated) messaging, and why Everlytic does not invoice this component.
3. Walk a client through a worked cost example for marketing vs. utility/authentication messages.
4. Describe each line item in Everlytic’s WhatsApp/AI Studio commercial model.
5. Know the correct next steps to close out a demo call and move a client toward a signed scope of work.