Hyper-personalisation is about more than just greeting a person by name in your emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer, about content they’re interested in, when they need it.
Watch this 8-minute video to understand the three data-collection methods that help email marketing experts send the right messages email, at the right time, to the right people. Remember, you can find relevant content on hyper-personalisation in our Materials tab to help you complete the quiz at the end of this short course.Â
Pro tip: keep the source material handy when doing the quiz!