Step 2: Message Properties

Message properties are the basic details that differentiate this email from all the others you will create. These include:

Property	Description
Subject	The subject line your subscribers see when the mail arrives in their inbox. This will likely determine if your subscribers open your email.
Inbox Preview Text	A short summary of the email following the subject line when viewed in the inbox. The average email client displays about 75 characters.
Description	If you want to add a description of your email, for your own records, you can enter it here. This also helps differentiate your mails if you’re sending multiple emails with the same subject line.
From Name	The name you’d like subscribers to see your message is received from when your message lands in their inbox.
From Email	What your subscribers see as the ‘From’ email address in their inbox.

By default, the ‘Reply-to’ email address is the same as the ‘From’ address. If you want to use a different address for contacts to reply to, check the box below ‘From email’ and enter the required reply address in the field provided. We recommend avoiding using no-reply email addresses as this discourages communication and may frustrate the recipient.

Emojis

Emojis are small digital images or icons used to express an idea or emotion – you can use the emoji buttons (smiley face) next to the subject line and preview text to include these in here too. Most email clients support emojis, but we recommend still using a subject line that makes sense without the emoji in case.

What it will look like:

Standard Campaign

Adding your email to a standard campaign will allow you to compare statistics on similar messages after sending. You can’t add a message to a campaign after this step. To do this:

Check the Standard Campaign checkbox
Choose or create the campaign you want to group this email with – e.g.: Black Friday Promotions